We believe healthcare in the Netherlands can be fundamentally better.

Too many people feel unheard, underserved, or simply lost in a system that wasn't built for the way they live today. Women navigating complex health needs, expats fighting through an unfamiliar system, executives and others with demanding schedules, and people managing chronic conditions who keep bouncing between specialists without anyone holding the full picture.

Bespoke Health is building something different: healthcare that starts with you. We're building it for and with the people who face the biggest barriers.

We surveyed nearly 1,000 people across Amsterdam. What they told us confirmed what many already feel but few say out loud.

We asked nearly 1,000 people. The findings speak for themselves:

Become a founding member

We're starting with a small group from the waiting list in September 2026. Founding members get early access, a co-creation role, and priority placement.

Join a study Join the waiting list
74%
has no single point of contact that oversees their full health picture
55%
struggles to understand whether their medical results are actually cause for concern
52%
finds that the current healthcare system doesn't fit the way they live and work today

Source: Bespoke Health survey, 987 respondents, Amsterdam area, 2025

Read the full research report

We published the complete findings from our consumer health survey. It covers access, communication, trust, prevention, and what people actually want from a modern healthcare provider.

The report is free. We only ask for your email so we can share updates as our research progresses.

1
People don't just want better treatment; they want to be heard, understood, and guided.
2
Preventive care is desired but poorly accessible; most people rely on reactive healthcare.
3
International residents face compounded barriers: language, system navigation, cultural gaps.
4
Over 60% would pay for a healthcare experience that actually works for them.

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What we're building

Healthcare that starts with you

Bespoke Health combines three things the current system lacks: all your health data unified in one place, a personal health manager who coordinates everything, and direct access to a curated network of top specialists. No waiting lists, no fragmentation, no falling through the cracks.

Learn more about us
What's next

We're going deeper

Before we launch, we need to understand the specific needs of the people we serve. That's why we're running three focused studies: in-depth surveys and interviews with women, expats, and executives to map the gaps that current healthcare consistently misses. The findings feed directly into how we design our services.

Explore the research Participate in a study